How to Start Getting Better Job Offers on LinkedIn

A step-by-step guide on how to prepare your LinkedIn profile

Having a LinkedIn profile is as important as having a well-written CV.

Yet, most people don’t understand how LinkedIn works and how crucial it is for career growth.

Your LinkedIn profile is not about the description of your professional background for your connections. In fact, it's rarely for that. Its main purpose is to quickly convey your expertise to people who never met you.

It gets you found.

Here's an overview of the difference between a LinkedIn profile that gets inbound messages from recruiters and one which doesn't:

Good profile vs Bad profile

The good news is that it's pretty easy to build a good profile. You just need to focus on the most relevant topics. That's what this article will help you with.

5 Steps to Optimize Your LinkedIn Profile

Recruiters use LinkedIn to find candidates.

They look for people with specific qualifications and experience. It's likely you're missing out on some incredible opportunities just because your profile is not prepared to be found.

Taking a few simple steps can help you land your dream job.

Here are 5 steps you could take to improve your LinkedIn profile:

  1. Add your Name and Location
  2. Write a solid “About” section
  3. Update your Professional Experience
  4. Interact with your network
  5. Be kind to people

Now, let’s dive deeper into each of them:

  1. Add your Name and Location

    Some companies are looking to hire candidates from specific countries. You could think that adding this information limits your options, but in practice it will just prevent you from losing time with interviews that lead nowhere.

    Linkedin name and location
    *Note: All private and sensitive information is protected.
  2. Write a solid “About” section

    You should use it to your advantage by writing a simple text about yourself, where you include a the technologies that you’re most comfortable working with, current role and responsibilities.

    Warning: Be mindful not to add a big list of technologies - this usually just means you're not a specialist at any of them.

    Take this opportunity to share your professional goals with your network and add some keywords that will lead recruiters to your profile with different opportunities.

    Say, for example, that you’ve been working as a Python Developer for the last 3/4 years, but you aim to achieve a Tech lead role. If the word "Tech Lead" is inside your profile, it's more easily noticed for a related opportunity.

    Linkedin About section

  3. Update your Professional Experience

    For each role, you should share some of your daily tasks and associated stack. This will allow recruiters to find and share only relevant offers.

    You don’t have to share clients' names if you signed an NDA.

    Here’s how you should creating bullet points for this section:

    1. Use action verbs (e.g. “built”, “created”, “implemented”, “managed”)
    2. Clarify the project or task
    3. Show the results or metrics you achieved

    Don’t limit your profile to “Software Developer” or “Frontend/Backend Engineer” titles, because that doesn’t give us (recruiters) much detail about what in fact you’re doing.

    Linkedin experience

  4. Interact with your network

    The more active you are the more visible you become. This means interacting with your network, and - who knows - creating and posting content.

    If you want to take your profile to the next level, this will make you really appealing to the recruiters’ eyes. Someone that creates a positive impact in our society is for sure a promising profile to be hired.

    Interact with your network

  5. Be kind to people

    Reply to the people that are trying to reach you. Even if you’re not interested, it’s better to say “Thank you, I’m not interested” than absolute silence.

    The world is really small and we all share experiences. If some recruiter shares with another that you never replied, then even if your profile is found, it might get ignored, because that person knows it’s a waste of time sending you a message.

    Be nice to people, everyone is just doing their job.

    Linkedin messages replies


I know this could sound like too much information, but it is information that could help you achieve the next level and your dream job.

Most importantly, please search for a job and a team where you feel fulfilled and recognised. Then you don’t have to work a day, because you will do just what makes you happy.

To help you to wrap up all the information, here are the 5 steps:

  1. Add your Name and Location
  2. Write a solid “About” section
  3. Update your Professional Experience
  4. Interact with your network
  5. Be kind to people

And if you’re looking for opportunities, check out our Jobs page.

Mariana Magalhães
Written by Mariana Magalhães

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